Have a Mobile Business? Enhance Your Brand with Business Powder Coating

Aug 7, 2019

Did you know that business powder coating can enhance and help build you mobile business brand? As the owner or operator of a mobile business, your livelihood hinges on your ability to set yourself apart from your competitors. And with the number of mobile businesses rising quickly, you need to make sure that your mobile vehicles put your competitors’ fleet to shame. The single best way to achieve this goal is to keep your vehicle and equipment in pristine condition with powder coating and metal refinishing. Let’s look at the many ways that TLC’s business powder coating can help you overcome these barriers and effectively promote your mobile business brand.

Mobile Business Powder Coating Food Truck

“Wages are set to increase in 2019 and beyond, but consumers feel like they have less and less time, setting the stage for mobile businesses to grow even more profitable.” – Meredith Wood, Fundera

The number of mobile businesses is rapidly growing across America. In fact, Fundera recently recognized mobile businesses as the number one most profitable type of small business in 2019. As more entrepreneurs in the tri-state area launch mobile businesses, standing out from the competition is becoming increasingly difficult. Here are some of the top challenges facing mobile business owners in New York:

  • Competition: The number of mobile businesses in the tri-state areas continues to grow every day
  • Branding Challenges: Promoting your brand can prove to be more difficult for owners of mobile businesses
  • Controlling Costs: Every penny matters when operating a mobile business – especially if you are in the formative stages
  • Harsh weather conditions: Keeping your vehicle in stellar condition despite exposure to snow, ice, and mud
  • Vehicle maintenance: When you are constantly on the road, your vehicle can age prematurely, which can hinder your image
    How can powder coating promote your brand by addressing these challenges?

Powder coating produces an immaculate appearance. And when potential customers see a beautiful vehicle with your logo on it, they often conclude that your products and services will also be exceptional. For this reason alone, powder coating is one of the most powerful tools in your branding arsenal. Here are some of the top ways that TLC’s powder coating can help you promote your brand while helping your mobile business maintain a gorgeous appearance:

1) You will stand out from your competitors

TLC’s powder coating process offers an unparalleled level of smoothness and precision. And the good news is that many mobile business owners are not familiar with powder coating technology or its many benefits. Many of your competitors will use standard paint on their vehicles, which has a tendency to drip and run – especially in the cold New York weather. By using powder coating to customize your fleet, you can give your mobile business a competitive edge by offering an unparalleled level of precision.

2) You can capture the beauty of your brand’s colors

“Color improves brand recognition by up to 80 percent. The main motivation behind cultivating a brand identity is to stand out to consumers, ensure they remember your brand, and facilitate positive associations with you. And one of the simplest ways to achieve that is through a signature color.” – Gabriel Shaoolian, Founder of DesignRush

Top powder coating providers are able to match any color shade you need. Whether your company colors are crimson and straw, or thistle and cream, you simply need to share your color match or physical sample with one of our powder coating specialists at TLC. We will analyze your samples and provide in-house color matching to ensure that your brand colors look brilliant on your vehicles.

3) The money you save can be used to market your brand

The long-term costs of powder coating pale in comparison to the costs of maintaining vehicles prepared with standard liquid paint. While the upfront costs of powder coating might be a bit higher, it is important to consider the long-term cost savings you will enjoy. Here are a few examples:

  • Lower maintenance costs: Powder coating requires significantly less maintenance than standard paint and touch-ups are not required.
  • No refinishing costs: In contrast to paint, which often requires periodic refinishing, powder coating offers a finish that will last for years.
  • Detailing is rarely required: Powder coating’s thickness makes it highly resistant to scratches and chips that can be costly to repair.

With the money you save by using powder coating for your vehicles, you can increase your digital marketing budget. Rather than spending hundreds of dollars to repair chipped paint, you can spend money on search engine optimization, advertising, and other marketing strategies that will help your mobile business thrive.

4) Powder coated vehicle rims illustrate your attention to detail

Stained and chipped vehicle rims can tarnish your overall brand image. On the flip side of the coin, you can convey your company’s keen attention to detail with a set of smooth and sparkling rims. While keeping your fleet’s rims in perfect condition all the time is not always possible, powder coating can help your vehicle’s rims become more resistant to chipping, staining, and scratching.

The TLC Metal Restoration team specializes in powder coating rims and can customize your rims to support your brand image. We can even customize a colorful set of rims to show off your company colors. And because powder coated rims are also easier to clean and maintain, you will spend less time maintaining your fleet vehicles and more time promoting your brand.

5) Your vehicle will be more resistant to the elements

Most mobile businesses need to operate year-round in order to maximize profits. But New York’s harsh winters can wreak havoc on a mobile vehicle fleet. Powder coating and metal refinishing produce such a beautiful appearance that you may wonder if your vehicles would be able to withstand New York’s harsh winters.

In reality, powder coating offers a level of performance and resistance that is far superior to wet paint. The curing process, in particular, enables powder coating to be applied in thicker layers, thereby giving your mobile business vehicles an added layer of protection against snow, rain, ice, and other elements.

6) There is less waste with powder coating

“Unlike liquid paint, the powder can be collected and reused. Approximately 70% of paint is lost to overspray during the application, while the material loss of powder coating can be kept under 5%.” – Reliance Foundry

If you are like most New Yorkers, you are concerned about conserving resources and preserving the environment. In fact, some consumers will base their buying decisions on a company’s level of commitment to reducing waste and preserving our environment.

When compared to liquid painting, powder coating is a much less wasteful process. The amount of material lost during the powder coating process is minuscule compared to the amount of liquid paint wasted due to dripping and running.

You can advertise your use of powder coating on your website to illustrate your dedication to waste reduction, thereby helping to build an environmentally conscious brand image for your mobile business.

7) Powder coating sidewalk signage and furniture attracts attention

A growing number of mobile businesses use sidewalk signage and seating to entice customers to enjoy their products, foods, and services. The TLC team can transform your aging patio furniture and dated signage into gorgeous seating and captivating brand messaging. Best of all, the powder coating process can be completed quickly to enable you to hit the ground running with your new furnishings quickly.

8) Your vehicle will stand the test of time

Keeping your vehicles in tip-top shape year after year will help you attract customers and build a positive impression of your brand. With mobile food trucks costing between $30,000 and $40,000, you can hardly afford not to protect your investment. The protective properties of powder coating provide an impressive degree of physical toughness that will help your mobile vehicle stand the test of time. Additionally, powder coating offers superb color retention, so you do not have to worry about premature fading.

As the number of mobile businesses in the tri-state area grows, you must make sure that you differentiate your brand from a sea of competitors. Powder coating is the most effective and affordable ways to promote your mobile business on the streets of New York. As outlined above, powder coating offers a host of benefits that can give you an industry edge as a mobile business owner. More importantly, powder coating enables you to save time and money that you can devote to advertising, SEO, and other marketing activities that will promote your brand.

We invite you to contact TLC Metal Restoration to discover how we have established ourselves as the premier provider of powder coating and metal refinishing services for mobile businesses. Better yet, stop by our Mineola facilities at 75 G Windsor Avenue to see our powder coating process in action. A visit to our operations will allow you to witness the high level of detail and precision we use with every project. We look forward to helping your mobile business thrive!